Impact of OTT on traditional mode of entertainment

In the wake of the global pandemic, the world bent its knees to the deadly clouds of the stealthy particles of Vital Information Resources Under Siege, where daily life came to an abrupt standstill. The inception of the worldwide lockdown led to a global hysteria among the masses. Between all this came a breeze of relief in the form of the Digital Explosion.

Over the Top (OTT) platforms are one such medium that has gained the limelight the most. Social Distancing has led people to stay at home, where the only entertainment are these platforms such as Netflix, Prime, Hotstar, Voot, and many more. People spend most of their time now on these online streaming mediums, steering the downfall of televisions.